Ranking sources: Maps, the Local Pack and organic websites

Pick one or more in the Run Scan panel. Each source you add multiplies the credit cost (it’s a separate set of queries).

• Google Maps: ranks within the Maps results (the map app / maps.google.com).
• Local Pack: the local results block on the Google Search page, read to the same depth as Maps rather than only its three visible slots.
• Organic (Website): the ordinary web results at each point. These rank WEBSITES, not business profiles, so a directory, a social profile or an encyclopedia entry can appear alongside your competitors.